The company which has received bookings much more than its production capacity have temporarily halted the booking to ensure customer satisfaction.
After 20 days of its launch, MG India has stopped accepting bookings for it’s mid-range SUV Hector anymore. The company says it has the production capacity of just 2,000 units a month and has already received over 21,000 bookings.
“Our first product, MG Hector, has received an overwhelming response and we are unable to cater to such high initial demand. We are, therefore, closing bookings temporarily as this will help ensure timely and orderly deliveries for our customers who have shown tremendous confidence in MG. We are also working with our component suppliers to ramp up production in a gradual manner without any compromise on quality,” said Rajeev Chaba, President & MD, MG Motor India.
The two petrol manual transmission variants: Smart and Sharp are priced at Rs 12.18 lakh and Rs 12.98 lakh respectively and have registered the highest demand, with over 50% reservations for its top two variants.
MG India says it now plans to increase the production capacity for the Hector due to the high demand to 3,000 units per month by October this year. Hector was launched on 27th June and is available in 11 variants with five color options.